One Direction lança campanha contra a desigualdade e pobreza

por Luana Mestre 9 de julho de 2015, 20:44

*HANDOUT* July 8th 2015: One Direction launch their global campaign action/1D highlighting 2015 as a year when the world can set the agenda to end extreme poverty and tackle inequality and climate change. The campaign aims at putting pressure on world leaders at two crucial world summits in New York in September and Paris in Dec, to commit to a better future for everyone. Action/1D will give young people across the world the chance to add their voices to global conversations about the future of people and planet in order to achieve the best possible development and climate frameworks. Fans are asked to describe the kind of world they want to live in by sharing powerful pieces of creative content, including film and photos using the #action1D hashtag. In early September, the pieces of content gathered as part of the action/1D campaign will be revealed at a global premiere ahead of the unveiling of the final sustainable development framework at the UN in New York. One Direction said: âTime and again our fans have shown how creative and powerful they can be when they unite and thatâs why we want to all join together to speak out and hopefully make a real and lasting change to the world around us. âYoung people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet.â

A boyband One Direction divulgou na última quarta-feira, 8, a campanha beneficente “Action/1D”.

A ação tem o objetivo de mobilizar as pessoas para combater a desigualdade e pobreza no mundo, além de chamar a atenção para as mudanças climáticas.

No vídeo publicado, o quarteto pede aos fãs para que divulguem a causa por meio de compartilhamento de fotos, vídeos e conteúdos com a hashtag #action1D.

“Agora é hora da gente se unir, agir e soltar as nossas vozes para mostrar que nos importamos com o futuro do planeta”, declarou o grupo.

Confira o vídeo: